LLM exposure and funnel erosion in consumer journeys: measuring journey compression and reordering in passive behavioral logs Journal Article uri icon

Overview

publication date

  • May 26, 2026

Date in CU Experts

  • June 5, 2026 9:16 AM

Full Author List

  • Vargo CJ; Rahman S; Hopp T

author count

  • 3

citation count

  • 0

Other Profiles

International Standard Serial Number (ISSN)

  • 2050-3318

Electronic International Standard Serial Number (EISSN)

  • 2050-3326