A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates
Journal Article
Overview
publication date
- September 1, 1998
Full Author List
- Burton S; Lichtenstein DR; Netemeyer RG; Garretson JA
published in
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 293
end page
- 306
volume
- 26
issue
- 4