A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates Journal Article uri icon

Overview

publication date

  • September 1, 1998

Full Author List

  • Burton S; Lichtenstein DR; Netemeyer RG; Garretson JA

Other Profiles

Additional Document Info

start page

  • 293

end page

  • 306

volume

  • 26

issue

  • 4