AN INVESTIGATION OF CONSUMER EVALUATIONS OF REFERENCE PRICE DISCOUNT CLAIMS Journal Article uri icon

Overview

publication date

  • September 1, 1988

has restriction

  • closed

Date in CU Experts

  • October 21, 2013 2:48 AM

Full Author List

  • LICHTENSTEIN DR; BEARDEN WO

author count

  • 2

citation count

  • 23

Other Profiles

International Standard Serial Number (ISSN)

  • 0148-2963

Electronic International Standard Serial Number (EISSN)

  • 1873-7978

Additional Document Info

start page

  • 189

end page

  • 200

volume

  • 17

issue

  • 2