AN INVESTIGATION OF CONSUMER EVALUATIONS OF REFERENCE PRICE DISCOUNT CLAIMS Journal Article
Overview
publication date
- September 1, 1988
has restriction
- closed
Date in CU Experts
- October 21, 2013 2:48 AM
Full Author List
- LICHTENSTEIN DR; BEARDEN WO
author count
- 2
citation count
- 23
published in
Other Profiles
International Standard Serial Number (ISSN)
- 0148-2963
Electronic International Standard Serial Number (EISSN)
- 1873-7978
Digital Object Identifier (DOI)
Additional Document Info
start page
- 189
end page
- 200
volume
- 17
issue
- 2