AN INVESTIGATION OF CONSUMER EVALUATIONS OF REFERENCE PRICE DISCOUNT CLAIMS
Journal Article
Overview
publication date
- September 1, 1988
Full Author List
- LICHTENSTEIN DR; BEARDEN WO
published in
- Journal of Business Research Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 189
end page
- 200
volume
- 17
issue
- 2