An examination of deal proneness across sales promotion types: A consumer segmentation perspective Journal Article uri icon

Overview

publication date

  • June 1, 1997

Date in CU Experts

  • October 21, 2013 2:48 AM

Full Author List

  • Lichtenstein DR; Burton S; Netemeyer RG

author count

  • 3

citation count

  • 85

Other Profiles

International Standard Serial Number (ISSN)

  • 0022-4359

Additional Document Info

start page

  • 283

end page

  • 297

volume

  • 73

issue

  • 2