AN ASSESSMENT OF THE MODERATING EFFECTS OF MARKET MAVENISM AND VALUE CONSCIOUSNESS ON PRICE-QUALITY PERCEPTION ACCURACY
Conference Proceeding
Overview
publication date
- October 19, 1989
Date in CU Experts
- May 28, 2014 3:35 AM
Full Author List
- LICHTENSTEIN DR; BURTON S
Full Editor List
- GOLDBERG ME; GORN G; POLLAY RV
author count
- 2
presented at event
Other Profiles
International Standard Book Number (ISBN) 10
- 0-915552-23-X
Additional Document Info
start page
- 53
end page
- 59