USING A THEORETICAL PERSPECTIVE TO EXAMINE THE PSYCHOLOGICAL CONSTRUCT OF COUPON PRONENESS
Conference Proceeding
Overview
publication date
- October 4, 1990
Date in CU Experts
- May 28, 2014 3:35 AM
Full Author List
- LICHTENSTEIN DR; NETEMEYER RG; BURTON S
Full Editor List
- HOLMAN RH; SOLOMON MR
author count
- 3
citation count
- 7
presented at event
Other Profiles
International Standard Book Number (ISBN) 10
- 0-915552-26-4
Additional Document Info
start page
- 501
end page
- 508
volume
- 18