The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement Journal Article

Overview

CU Boulder Authors

Lichtenstein, Donald

publication date

March 1, 1988

Full Author List

Burton S; Lichtenstein DR

published in

Journal of Advertising Journal

Other Profiles

Digital Object Identifier (DOI)

10.1080/00913367.1988.10673098

Additional Document Info

start page

3

end page

11

volume

17

issue

1