An Examination of the Effects of Information Consistency and Distinctiveness in a Reference-Price Advertisement Context Journal Article uri icon

Overview

publication date

  • December 1, 1993

Full Author List

  • Burton S; Lichtenstein DR; Herr PM

Other Profiles

Additional Document Info

start page

  • 2074

end page

  • 2092

volume

  • 23

issue

  • 24