An Examination of the Effects of Information Consistency and Distinctiveness in a Reference-Price Advertisement Context Journal Article uri icon

Overview

publication date

  • December 1, 1993

Date in CU Experts

  • June 15, 2014 8:06 AM

Full Author List

  • Burton S; Lichtenstein DR; Herr PM

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 0021-9029

Electronic International Standard Serial Number (EISSN)

  • 1559-1816

Additional Document Info

start page

  • 2074

end page

  • 2092

volume

  • 23

issue

  • 24