The role of attributions in consumer perceptions of retail advertisements promoting price discounts Journal Article uri icon

Overview

publication date

  • April 1, 1994

Date in CU Experts

  • June 15, 2014 8:08 AM

Full Author List

  • Burton S; Lichtenstein DR; Biswas A; Fraccastoro K

author count

  • 4

Other Profiles

International Standard Serial Number (ISSN)

  • 0923-0645

Electronic International Standard Serial Number (EISSN)

  • 1573-059X

Additional Document Info

start page

  • 131

end page

  • 140

volume

  • 5

issue

  • 2