The role of attributions in consumer perceptions of retail advertisements promoting price discounts Journal Article uri icon

Overview

publication date

  • April 1, 1994

Full Author List

  • Burton S; Lichtenstein DR; Biswas A; Fraccastoro K

Other Profiles

Additional Document Info

start page

  • 131

end page

  • 140

volume

  • 5

issue

  • 2