Dr. Sinha's research covers online two-sided markets and intermediaries, digital media analytics and big data, spans all aspects of pricing using both theoretical and empirical models. That includes auctions and bidding, bargaining and negotiation, coalitions, etc. Additionally, his work includes online social networks.
keywords
online two-sided markets, online intermediaries, big data, digital marketing, offline and online auctions, bidding, social networks, social media, information propagation, pricing of products and services, reward programs, price perception, online infomediary marketplace, coalition and cooperative games, negotiation cues
