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Skewes, Elizabeth Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. Skewes conducts research in a variety of areas related to journalism. Her main focus is media coverage of U.S. presidential politics, and she is working on projects related to the 2008, 2012 and 2016 campaigns, including a project on second tier candidates. Her research focuses on news coverage, but includes political information in popular culture and in online media. Her other primary area of research examines media coverage of crime and crime victims, and she currently is working on a longitudinal study that examines how coverage of victims and killers involved in mass tragedies has changed since the mid-1960s. She also is merging the two areas to examine how mass tragedy gets politicized, especially during an election campaign.

keywords

  • political communication, media ethics, media sociology, journalistic practices

Publications

selected publications

Teaching

courses taught

  • APRD 3002 - Communication Platforms
    Secondary Instructor - Fall 2021
    Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
  • APRD 3007 - Curiosity for Strategists
    Primary Instructor - Fall 2021
    Introduces students to the practice of curiosity as the basis of creative problem solving. Students will participate in exercises and exploration based projects to increase productive curiosity, critical thinking and creative products, which will inform the development of integrated marketing communication campaigns.
  • APRD 3009 - Brand Solutions
    Primary Instructor - Fall 2021
    Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
  • APRD 3010 - Consumer Insights
    Primary Instructor - Fall 2021
    Teaches students how to determine the emotional as well as the practical needs that drive the use of a particular category of products or services. Using a variety of qualitative research methods, as well as survey research, students will learn how to identify consumer insights and brand insights for purposes of building a creative strategy.
  • APRD 4101 - Advertising Media Planning
    Secondary Instructor - Fall 2021
    Examine how owned, earned and paid (or traditional and non-traditional) media campaigns are planned, budgeted, executed and evaluated.
  • APRD 4931 - Internship
    Primary Instructor - Fall 2019 / Summer 2021
    Internship course.
  • APRD 7004 - Doctoral Professionalization Seminar
    Primary Instructor - Spring 2021
    Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as JRNL 7004.
  • CMCI 1020 - Concepts and Creativity 2: Media, Communication, Information
    Primary Instructor - Spring 2019
    Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Second course in two semester sequence required for all first-year CMCI students. Requires a grade of C- or better to count toward degree.
  • COMM 3340 - Political Communication
    Primary Instructor - Fall 2020
    Explores the role of communication in politics, emphasizing how language drives policies and campaigns. Students learn communication strategies in order to craft innovative campaign messaging. Recommended prerequisites: COMM 1210 and COMM 1600.
  • COMM 4100 - Seminar in Honors Thesis Writing and Research
    Primary Instructor - Fall 2021
    Provides the opportunity for students writing an honors thesis to develop their understanding of the research process and to improve their research and writing skills.
  • COMM 4930 - Internship
    Primary Instructor - Summer 2021
    Studies are pursued in communication-related work experience projects that generally require 40 hours on the job per credit hour and evidence (e.g., journal, paper and employer evaluation) of significant learning. Recommended prerequisite: 57 hours of overall course work, 18 hours of communication course work completed, 2.50 overall GPA and a faculty sponsor. The 14-hour limit in the major applies to any combination of independent study and internship credit and does not count toward the 33 hours required for the major.
  • JRNL 2000 - Writing for the Media
    Primary Instructor - Fall 2020
    Introduces students to writing news for a range of news media platforms, including print / online, broadcast, social media and more, and teaches them how to use the appropriate grammar and style conventions for those media types. Also introduces students to various types of stories, from breaking news to features to profiles, and to basic reporting skills. Students encouraged to take concurrently with JRNL 2001.
  • JRNL 3202 - Covering Political Campaigns
    Primary Instructor - Fall 2018
    Provides a blend of theoretical understanding and on the ground experience for students interested in learning about the forces that shape election coverage and the practicalities of reporting on the local and national races for public office.
  • JRNL 3221 - History of Digital Journalism
    Primary Instructor - Fall 2020
    Explores the history, economics and traditions of digital technologies. Addresses the interaction between digital technologies, culture and economy with particular emphasis on the effects on digital journalism. Concludes with a focus on how these concepts are embraced by new journalism market models.
  • JRNL 3651 - Media Law and Ethics
    Primary Instructor - Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019
    Studies state and federal laws and court decisions that affect the media in order to develop knowledge of media rights and responsibilities and an understanding of the legal system. Provides students with an overview of the theories, ethics, codes, and analytical models that are used in journalism, and introduces students to a variety of ethical issues that can arise in journalism.
  • JRNL 4002 - Reporting 2
    Primary Instructor - Fall 2021
    Assumes mastery of basic reporting and writing skills. Students produce more sophisticated stories on a variety of topics.
  • JRNL 4802 - Feature Writing
    Primary Instructor - Fall 2021
    Provides practice in writing freelance articles. Considers types, sources, methods, titles, illustrations, and freelance markets. Students submit work for publication. Same as JRNL 5802.
  • JRNL 4874 - Special Topics
    Primary Instructor - Fall 2020 / Fall 2021
    Special Topics
  • JRNL 4931 - Internship
    Primary Instructor - Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Summer 2020 / Fall 2020 / Spring 2021 / Summer 2021
    Internship
  • JRNL 5521 - Data Journalism
    Primary Instructor - Fall 2021
    Instructs students in data-driven investigative reporting. Includes hands-on, in-depth instruction in gathering data from census reports, commercial databases, information networks, and other sources, and utilizing statistical analysis software and spreadsheets to analyze the information in ways that can help deepen and strengthen journalistic stories on a wide variety of subjects.
  • JRNL 5802 - Feature Writing
    Primary Instructor - Fall 2021
    Provides practice in writing freelance articles. Considers types, sources, methods, titles, illustrations, and freelance markets. Students submit work for publication. Same as JRNL 4802.
  • JRNL 7004 - Doctoral Professionalization Seminar
    Primary Instructor - Spring 2021
    Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as APRD 7004.
  • MDRP 7021 - Proseminar in Media and Communication Theory 2
    Primary Instructor - Spring 2018

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