APRD 1001 - Creative Concepts Course uri icon



  • Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.


  • Ligon, Jon D  
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019