Dan Ligon is focused on the application of design thinking and design practices to strategically shape modern media in all its forms.
APRD 1001 - Creative Concepts
Spring 2018 / Fall 2018 / Spring 2019
Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.
APRD 3000 - Intermediate Creative Concepts
Spring 2018 / Spring 2019 / Fall 2019
Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Instructor consent required.
APRD 4503 - Portfolio 1
Fall 2018 / Fall 2019
Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required.
APRD 4523 - Portfolio 2
Spring 2018 / Spring 2019 / Spring 2020
Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required.