• Contact Info

Ligon, Jon D

Teaching Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dan Ligon is focused on the application of design thinking and design practices to strategically shape modern media in all its forms. Currently, his research is focused on the Idea Ratio—how many ideas per great idea.

keywords

  • Concept Design, Video Design, Story Design, Interaction Design

Teaching

courses taught

  • APRD 1001 - Creative Concepts
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019
    Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.
  • APRD 3000 - Intermediate Creative Concepts
    Primary Instructor - Spring 2018 / Spring 2019 / Fall 2019
    Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Instructor consent required.
  • APRD 3001 - Visual Design 1
    Primary Instructor - Spring 2020
    Students are introduced to design elements and principles, research and visual storytelling. They are challenged to communicate intellectual, sensory and emotional concepts by learning a visual vocabulary of type, color, and form expressed in a variety of mediums and dimensions.
  • APRD 3102 - Copywriting 1
    Primary Instructor - Fall 2020 / Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024
    Explores the development of interactive concepts that meet a strategic brief's brand objectives. Emphasis is placed on developing strong digital ideals and mastering and applying the styles appropriate for different digital media.
  • APRD 3400 - Creative Concepting 1
    Primary Instructor - Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
    Introduces students to Design Thinking and the techniques for designing ideas into concepts. The course leads students through the design thinking process of 1) Empathize, 2) Define, 3) Ideate, 4) Concept, 5) Prototype, 6) Test. Most emphasis is placed on the first four steps.
    • ... more

Background