Explore contemporary issues and ethics cases in advertising and public relations and how these practices impact the long-term success of a brand. Students will explore branding concepts and theories of ethics to examine some of the current controversies in which advertising and public relation campaigns are involved and how these issues can be dealt with in an ethical and socially responsible manner.
instructor(s)
Schauster, Erin E
Primary Instructor
- Fall 2018 / Spring 2020 / Fall 2021 / Spring 2022 / Summer 2022 / Fall 2023
