Dr. Schauster uses qualitative research methods including ethnography and interviews to examine the relationship between advertising ethics and organizational culture. Topics Schauster examines under this overarching agenda include message ethics, business ethics, virtue ethics, moral psychology, organizational leadership and values. Her research also examines emerging media practices, and changing organizational structures of advertising and public relations industries and implications for ethics and education.
media ethics, advertising ethics, native advertising, organizational culture, organizational leadership
APRD 2000 - Principles of Advertising
Explores the practice of advertising from a variety of viewpoints including advertisers, agencies and the public. Students will examine advertising via successful campaigns for some of the world's most iconic brands. Topics include history and evolution of the industry, the process of creating ideas in a multi-disciplinary world and challenge of advertising to act ethically and responsibly within society. Cannot be taken concurrently with APRD 2002 or APRD 2003.
APRD 4102 - Sustainable Brand Practices: Ethics Cases in Advertising and PR
Explore contemporary issues and ethics cases in advertising and public relations and how these practices impact the long-term success of a brand. Students will explore branding concepts and theories of ethics to examine some of the current controversies in which advertising and public relation campaigns are involved and how these issues can be dealt with in an ethical and socially responsible manner.
APRD 4403 - Strategic Communication Campaigns
Spring 2018 / Spring 2019
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.