EMEN 5090 - Marketing and Technology Ventures Course uri icon



  • Why do great products often lose in tech markets? This course analyzes processes for developing the customer bases essential for commercial success. Student teams develop strategic launch programs for actual tech startups of their choosing. Students will analyze and discuss real-world case studies and alternative strategies. Structured towards professional applicability for engineers in large enterprises as well as startups.


  • Svoboda, John D.  
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Fall 2022