• Contact Info

Svoboda, John D.

Communication Program Mgr

Positions

Research Areas research areas

Research

keywords

  • Behavioral Economics

Teaching

courses taught

  • EMEA 5094 - Market Research & Analysis for Tech Industries
    Primary Instructor - Summer 2023 / Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024
    This first course in the Digital Marketing Specialization begins with customer behavior, both consumer and business-to-business. We learn to design and execute means of gathering information on markets and customers, market research. We then analyze that data using various tools and approaches. Throughout, our guiding scenario of a technology or engineering startup with a novel product or service is both exciting and a realistic representation of staff, financial and time resources.
  • EMEA 5095 - Digital Media & Strategic Planning in Technology Markets
    Primary Instructor - Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024
    In this second Digital Marketing Specialization course we develop strategic analysis and planning skills, applying the tools of industry to turn market research into actionable items. Next, we will investigate the most effective media channels available, focused on the more efficient and dynamic digital marketing channels. Throughout, our guiding scenario of a technology or engineering startup with a novel product or service is both exciting and a realistic representation of staff, financial and time resources.
  • EMEA 5096 - Building and Pitching Marketing Campaigns in Tech Industries
    Primary Instructor - Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024
    In this third Digital Marketing Specialization course we bring together all our skills to build a marketing plan for a real-world startup company of our choosing. We develop and apply industry decision metrics and critical lenses while building a comprehensive plan, both written and a video pitch, addressing executive decision-makers. Now our guiding scenario of a technology startup with a novel product comes to fruition with a complete strategic program for a firm operating in a dynamic engineering industry.
  • EMEN 4100 - Engineering Economics
    Primary Instructor - Fall 2018 / Fall 2019 / Fall 2020 / Fall 2021
    Introduces engineering cost concepts, financial statements and the corporate economic environment. Includes concepts and methods of analysis of the time value of money, project cost estimation, cash flow analysis, replacement analysis, risk management and financial case statements.
  • EMEN 4830 - Special Topics
    Primary Instructor - Spring 2018
    May be repeated up to 9 total credit hours.
  • ... more

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