Product Development introduces contemporary methods like design thinking and sustainability for the circular economy to identify and create products and services that address verified customer needs and problems. By focusing on solutions and benefits offered, the course takes a project-based approach from ideation, concept development, and prototyping to customer validation, pricing, and productization. Students learn how to present their product concepts to senior management or potential investors and showcase their prototypes in a tradeshow-like setting.
instructor(s)
Readey, Michael J
Primary Instructor
- Spring 2018 / Fall 2018 / Fall 2019 / Fall 2020 / Fall 2021 / Spring 2023
