Provides students with an opportunity to focus on a specific project which would have a positive strategic impact on the company for which they work. For those who have entrepreneurial aspirations, this project could result in a business plan for a new venture. Final deliverable should address marketing, financial, operational, and management implications and strategic impact.
- Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023
- Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023