In this course we will focus on designing, evaluating, and refining the value proposition (4 P�s of product, price, place and promotion) for consumer segments. Our emphasis will include consumer and trade promotion tactics, digital marketing tools, distribution metrics, and pricing strategies to reach, persuade, and satisfy the organization�s customers.
instructor(s)
McMahon, Kevin
Primary Instructor
- Spring 2022 / Spring 2023 / Spring 2024
