• Contact Info

McMahon, Kevin Teaching Professor

Positions

Research Areas research areas

Research

keywords

  • Database marketing, marketing analytics, strategic marketing planning, direct marketing, ethics and values in education, practical application of ethics

Teaching

courses taught

  • BCOR 2201 Principles of Marketing (Spring 2019)
  • BADM 1260 First-Year Global Experience (Spring 2019)
  • MKTG 4850 Senior Seminar in Marketing (Spring 2019)
  • BCOR 2201 Principles of Marketing (Fall 2018)
  • MKTG 4850 Senior Seminar in Marketing (Fall 2018)
  • BADM 1260 First-Year Global Experience (Spring 2018)
  • MKTG 4850 Senior Seminar in Marketing (Spring 2018)

Background

International Activities

global connections related to teaching and scholarly work (in recent years)