• Contact Info

McMahon, Kevin Teaching Professor

Positions

Research Areas research areas

Research

keywords

  • Database marketing, marketing analytics, strategic marketing planning, direct marketing, ethics and values in education, practical application of ethics

Teaching

courses taught

  • BADM 1260 - First-Year Global Experience
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020
    In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
  • BCOR 2201 - Principles of Marketing
    Primary Instructor - Fall 2018 / Spring 2019 / Fall 2019 / Fall 2021
    Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
  • BUSM 2010 - Principles of Marketing
    Primary Instructor - Fall 2020
    Introduces students to marketing concepts used in many types of organizations. Marketing activities are useful throughout business and society, for identifying, reaching, motivating, and satisfying people. The course covers both strategy and tactics. Marketing tactics include the well-known 4 P's framework: place, price, product, and promotion. Degree credit not granted for this course and BUSM 2001.
  • INBU 4910 - Global Internship
    Primary Instructor - Summer 2019 / Summer 2020
    Business programs must balance theory and practice in order to produce graduates who are not only proficient in the language of business, but also have hands-on experience in their areas of emphasis. Internships are an effective way of acquiring the practical experience that business graduates need. A global internship consists of a practical international experience that includes an academic component.
  • MBAE 6091 - Strategic Marketing I
    Primary Instructor - Fall 2021
    Marketing is the critical business function of creating value for customers. In this course, you will apply foundational strategic frameworks to develop marketing strategies to achieve organization objectives. Through situation analyses and understanding of consumer behavior and consumer segmentation, organizations position brands to maximize return on marketing investments.
  • MKTG 3700 - Digital Marketing
    Primary Instructor - Fall 2019 / Fall 2020 / Fall 2021
    Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. Designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Degree credit not granted for this course and MKTG 2700.
  • MKTG 4850 - Senior Seminar in Marketing
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019 / Spring 2020 / Spring 2021
    Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Required for marketing majors.

Background

International Activities