MKTG 3050 - Customer Analytics Course uri icon



  • Students develop a deep understanding of customer centricity and its implications for the firm, learn about state-of-the-art methods for calculating customer lifetime value and customer equity and develop the analytical and empirical skills that are needed to judge the appropriateness, performance and value of different statistical techniques that can be used to address issues around customer acquisition, development and retention.


  • Fernbach, Philip M  
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2021 / Fall 2021