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Publications in VIVO

Shriver, Scott Kennedy Assistant Professor


Research Areas research areas


research overview

  • Professor Shriver is a quantitative marketing researcher whose interests include network effects, multi-channel demand, online privacy, sustainability, empirical industrial organization and applied econometrics.


  • network effects, online social networks, online privacy, technology adoption, new product development, multi-channel demand, alternative energy, green marketing, social enterprise, empirical industrial organization, applied econometrics


selected publications


courses taught

  • MSBX 5310 - Customer Analytics
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020
    Provides a deep understanding of customer centricity and its implications for the firm; state-of-the art methods for calculating customer lifetime value and customer equity; analytical and empirical skills that are needed to judge the appropriateness, performance, and value of different statistical techniques that can be used to address a issue around customer acquisition, development, and retention. Students will use their knowledge of R programming in this course.


International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles