Shriver, Scott Kennedy | CU Experts

Research

Professor Shriver is a quantitative marketing researcher whose interests include network effects, multi-channel demand, online privacy, sustainability, empirical industrial organization and applied econometrics.

network effects, online social networks, online privacy, technology adoption, new product development, multi-channel demand, alternative energy, green marketing, social enterprise, empirical industrial organization, applied econometrics

MKTG 7840 - Quantitative Marketing Seminar 1
Primary Instructor - Spring 2021
Provides a foundation for quantitative analysis in marketing. The empirical component covers fundamental empirical modeling techniques (e.g., field experiments, diffusion models, categorical data models, consumer heterogeneity). The theoretical components illustrates how utility maximizing consumers learn about consumption environment and respond to firms' marketing decisions and examines firms' competitive strategy and marketing mix decisions and relevant organizational and sociological factors.
MSBX 5310 - Customer Analytics
Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021
Provides a deep understanding of customer centricity and its implications for the firm; state-of-the art methods for calculating customer lifetime value and customer equity; analytical and empirical skills that are needed to judge the appropriateness, performance, and value of different statistical techniques that can be used to address a issue around customer acquisition, development, and retention. Students will use their knowledge of R programming in this course.