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Publications in VIVO

Shriver, Scott Kennedy Assistant Professor


Research Areas research areas


research overview

  • Professor Shriver is a quantitative marketing researcher whose interests include network effects, multi-channel demand, online privacy, sustainability, empirical industrial organization and applied econometrics.


  • network effects, online social networks, online privacy, technology adoption, new product development, multi-channel demand, alternative energy, green marketing, social enterprise, empirical industrial organization, applied econometrics


selected publications


courses taught

  • MKTG 7840 - Quantitative Marketing Seminar 1
    Primary Instructor - Spring 2021
    Provides a foundation for quantitative analysis in marketing. The empirical component covers fundamental empirical modeling techniques (e.g., field experiments, diffusion models, categorical data models, consumer heterogeneity). The theoretical components illustrates how utility maximizing consumers learn about consumption environment and respond to firms' marketing decisions and examines firms' competitive strategy and marketing mix decisions and relevant organizational and sociological factors.
  • MSBX 5310 - Customer Analytics
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021
    Provides a deep understanding of customer centricity and its implications for the firm; state-of-the art methods for calculating customer lifetime value and customer equity; analytical and empirical skills that are needed to judge the appropriateness, performance, and value of different statistical techniques that can be used to address a issue around customer acquisition, development, and retention. Students will use their knowledge of R programming in this course.


International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles