Professor Shriver is a quantitative marketing researcher whose interests include network effects, multi-channel demand, online privacy, sustainability, empirical industrial organization and applied econometrics.
network effects, online social networks, online privacy, technology adoption, new product development, multi-channel demand, alternative energy, green marketing, social enterprise, empirical industrial organization, applied econometrics
MSBX 5310 - Customer Analytics
Spring 2018 / Spring 2019 / Spring 2020
Provides a deep understanding of customer centricity and its implications for the firm; state-of-the art methods for calculating customer lifetime value and customer equity; analytical and empirical skills that are needed to judge the appropriateness, performance, and value of different statistical techniques that can be used to address a issue around customer acquisition, development, and retention. Students will use their knowledge of R programming in this course.