MKTG 3201 - Business Analytics Course uri icon



  • Teaches cutting-edge tools and approaches to the analysis of data, including big data for effective decision-making. Creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Same as MGMT 3201 and BAIM 3200.


  • Larsen, Kai R.  
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021