Dr. Larsen, Director of the federally supported Human Behavior Project, is conducting research to create a transdisciplinary “backbone” for theoretical research. Whereas a discipline such as chemistry is served by an integrating framework, the periodic table of elements, the behavioral sciences has no touchstone. Dr. Larsen’s research uses automatic text mining technologies to create an integrating framework for predictors of human behavior. The research has implications for our understanding of many human behaviors, including technology utilization, investor decisions, cancer prevention behaviors, and high school dropout rates.
keywords
behavioral theory integration, construct integration, text analytics, natural language processing; ontology creation
Explanation in information systems.
Information Systems Journal: an international journal promoting the study and practice of information systems.
23-43.
2008
ACCT 5120 - Business Analytics
Primary Instructor
-
Fall 2022
Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. Creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations.
BAIM 3200 - Business Analytics
Primary Instructor
-
Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021
Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. The class creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Formerly MGMT 3200. Credit not granted for this course and MKTG 3201.
BAIM 4120 - Business Analytics
Primary Instructor
-
Fall 2022
Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. The class creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Formerly BAIM 3200. Credit not granted for this course and MKTG 3201.
MKTG 3201 - Business Analytics
Primary Instructor
-
Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Fall 2022
Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. Creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Same as MGMT 3201 and BAIM 3200.
OPIM 7805 - Foundations of Research in Information Systems
Primary Instructor
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Spring 2022
Examines foundations of information systems research, including classic readings in information systems and its reference disciplines, different research approaches, processes of research, and classic and contemporary readings in major topics in information systems.
OPIM 7820 - Advanced Research in Information Systems
Primary Instructor
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Fall 2019
Examines advanced topics in information systems research, focusing on the electronic era and ebusiness. Examines foundations of ebusiness, including basic technical, organizational, and behavioral foundations. Covers leading edge research from both topical and methodological perspectives. Focuses on methods appropriate for studying ebusiness and examines future research directions.
