Dr. Larsen, Director of the federally supported Human Behavior Project, is conducting research to create a transdisciplinary “backbone” for theoretical research. Whereas a discipline such as chemistry is served by an integrating framework, the periodic table of elements, the behavioral sciences has no touchstone. Dr. Larsen’s research uses automatic text mining technologies to create an integrating framework for predictors of human behavior. The research has implications for our understanding of many human behaviors, including technology utilization, investor decisions, cancer prevention behaviors, and high school dropout rates.
behavioral theory integration, construct integration, text analytics, natural language processing; ontology creation