Dr. Larsen, Director of the federally supported Human Behavior Project, is conducting research to create a transdisciplinary “backbone” for theoretical research. Whereas a discipline such as chemistry is served by an integrating framework, the periodic table of elements, the behavioral sciences has no touchstone. Dr. Larsen’s research uses automatic text mining technologies to create an integrating framework for predictors of human behavior. The research has implications for our understanding of many human behaviors, including technology utilization, investor decisions, cancer prevention behaviors, and high school dropout rates.
keywords
behavioral theory integration, construct integration, text analytics, natural language processing; ontology creation
BAIM 3200 - Business Analytics
Primary Instructor
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Fall 2019 / Spring 2020
Teaches cutting-edge tools and approaches to the analysis of data, including big data for effective decision-making. The class creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Formerly MGMT 3200. Credit not granted for this course and MKTG 3201.
MKTG 3201 - Business Analytics
Primary Instructor
-
Fall 2019 / Spring 2020
Teaches cutting-edge tools and approaches to the analysis of data, including big data for effective decision-making. Creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Same as MGMT 3201 and BAIM 3200.
