Are you curious about new technologies and how they are used in business? Sales and Marketing functions have changed dramatically in the last few decades due to the emergence of the Information Technology �Cloud� and the capabilities it enables. This course is for students to learn about sales and marketing in a B2B (business-to-business) environment and will feature technology tools in the areas of Inbound Marketing, Customer Relationship Management, Social Selling, Video Content, Business Communications, Data Analytics, and Artificial Intelligence. Recommended restriction: business majors with 52-180 hours completed.
instructor(s)
Prinster, David Anthony
Primary Instructor
- Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024
