As an adjunct, I do not conduct formal research, but I am always looking for ways to improve my class and stay up-to-date with the latest trends and technologies.
BUSM 4010 - Professional Business Plan Development
Fall 2018 / Fall 2019
The Business Minor capstone focuses on the development of an entrepreneurial business plan using principles learned in earlier Business Minor courses. The course supplements business plan development with segments on professionalism and corporate social responsibility. Degree credit not granted for this course and BUSM 4001.
MKTG 3100 - Fundamentals of Professional Selling
Explores the principles and methods of professional salesmanship with a focus on sales processes, best practices and frameworks used to organize sales efforts. Structured to include involvement from working sales professionals. Topics covered include: the role and value of professional selling in the marketing mix, ethical sales practices, sales quotas and compensation, effective sales communication, prospecting and funnel management, overcoming objections, professional sales closure and negotiation techniques.
MKTG 3800 - Sales and Marketing Technologies
Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024
Are you curious about new technologies and how they are used in business? Sales and Marketing functions have changed dramatically in the last few decades due to the emergence of the Information Technology �Cloud� and the capabilities it enables. This course is for students to learn about sales and marketing in a B2B (business-to-business) environment and will feature technology tools in the areas of Inbound Marketing, Customer Relationship Management, Social Selling, Video Content, Business Communications, Data Analytics, and Artificial Intelligence. Recommended restriction: business majors with 52-180 hours completed.