Addresses the issues and challenges of running a firm in a competitive environment. It is an integrative course emphasizing a total organizational perspective as opposed to a functional viewpoint (accounting, finance, marketing, information technology, etc.). The emphasis is on the use innovation as an integral part of business strategy. Furthermore, it gets deeper in studying sustaining innovation enhancements for traditional business models, as well as disruptive innovations for radical new technological models.
instructor(s)
York, Jeffrey Glenn
Primary Instructor
- Spring 2021 / Fall 2021 / Summer 2022
