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Publications in VIVO

Lee, Jintae

Assoc Professor Emerita/Emeritus


Research Areas research areas


research overview

  • My research interest is in text mining user generated contents (UGC) such as tweets and user postings during disaster situations to identify patterns in both form and content. I am also interested in text mining cultural differences. For example, a recent project develops a text-analytic method that examine user posted reviews and identify factors people in different cultural groups perceive as important when making their travel choices. A related thread of his research uses text analytic methods to study how a given concept might differ across organizational and national cultures. For example, it develops a method to identify how a concept such as cell phone or vacation might differ across different generational groups (e.g. millennial vs. baby boomers) or national cultures.


  • text analytics, social media analytics, knowledge management, knowledge representation, frames, ontology


selected publications


courses taught

  • BAIM 3210 - Business Application Programming
    Primary Instructor - Fall 2018 / Spring 2019 / Spring 2020 / Summer 2020 / Spring 2021
    The objective is to introduce students to the world of programming and empower them with the ability to create and extend business applications. Students will learn the core concepts of programming with VBA (Visual Basic for Applications) and use them to customize and extend applications like Excel, as well as a method to decompose a complex task into manageable pieces. Formerly MGMT 3210.


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