Professor Kornish’s research focuses on 1) Innovation and new products, including: originality in new product development, pricing of sequential versions, and optimal promotion of new products 2) Search for the best alternative: act-or-wait decision problems with evolving information and alternatives 3) Information credibility: credibility issues related to online information, referral bonuses, and expert opinions.
innovation and new products, search for the best alternative, information credibility
MBAX 6350 - Digital Marketing
Spring 2018 / Fall 2018
Covers a variety of ways an organization uses online presence to support its goals. The main approaches covered are search engine optimization (SEO); online advertising, especially search ads (also called search engine marketing, SEM); and social media. SEO is setting up your website so that the right people can find you. Emphasis placed on selecting keywords and tracking responses to changes to a website. SEM refers to paid (sponsored) ads on search engines. We will focus on AdWords.