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Kornish, Laura Joyce Professor

Positions

Research Areas research areas

Research

research overview

  • Professor Kornish’s research focuses on 1) Innovation and new products, including: originality in new product development, pricing of sequential versions, and optimal promotion of new products 2) Search for the best alternative: act-or-wait decision problems with evolving information and alternatives 3) Information credibility: credibility issues related to online information, referral bonuses, and expert opinions.

keywords

  • innovation and new products, search for the best alternative, information credibility

Publications

selected publications

Teaching

courses taught

  • BADM 1250 - First Year Seminar for Business
    Primary Instructor - Fall 2021
    Designing Your Leeds is a class about customizing your college experience to get the most out of it. Using a process rooted in Design Thinking, the course equips students with tools to design and prototype a college experience that best aligns with who they are and what they hope to get from college. Students will explore the purpose of college, reflect on personal values and strengths, learn about educational and career opportunities, and create a prototype of their 4 year experience. Through in-class activities and out of class assignments, students will also learn and practice professional and self-leadership skills.
  • BADM 3200 - Internship Accelerator
    Primary Instructor - Fall 2021
    Three-week intensive seminar focused on developing competencies critical to a successful transition into the workplace. Discusses interpersonal communication, situational awareness, giving and receiving constructive feedback, maximizing networking opportunities, deciphering professional expectations, and adaptability in the workplace. Several modules will be taught by industry professionals. Also includes a 2.5 day micro internship at a top Boulder-area company.
  • BASE 2104 - BCOR Applied Semester Experience
    Primary Instructor - Spring 2020 / Spring 2021
    Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses. Recommended corequisites: BCOR 2301 2302, 2303 and 2304.
  • MBAX 6350 - Digital Marketing
    Primary Instructor - Spring 2018 / Fall 2018
    Covers a variety of ways an organization uses online presence to support its goals. The main approaches covered are search engine optimization (SEO); online advertising, especially search ads (also called search engine marketing, SEM); and social media. SEO is setting up your website so that the right people can find you. Emphasis placed on selecting keywords and tracking responses to changes to a website. SEM refers to paid (sponsored) ads on search engines. We will focus on AdWords.

Background

Other Profiles