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Kornish, Laura Joyce

Professor

Positions

Research Areas research areas

Research

research overview

  • Professor Kornish is best known for her work on idea generation and selection in the fuzzy front end of innovation.

keywords

  • innovation and new products, idea generation and selection in the fuzzy front end of innovation, search for the best alternative

Publications

selected publications

Teaching

courses taught

  • BADM 1250 - Designing Your Leeds
    Primary Instructor - Fall 2021 / Fall 2022 / Fall 2023
    Designing Your Leeds is a class about customizing your college experience to get the most out of it. Using a process rooted in Design Thinking, the course equips students with tools to design and prototype a college experience that best aligns with who they are and what they hope to get from college. Students will explore the purpose of college, reflect on personal values and strengths, learn about educational and career opportunities, and create a prototype of their 4 year experience. Through in-class activities and out of class assignments, students will also learn and practice professional and self-leadership skills.
  • BADM 3200 - Internship Accelerator
    Primary Instructor - Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024
    Seminar focused on developing competencies critical to a successful transition into the workplace. Apply what you have learned in the classroom to business problems. Practice problem framing, decision making, and synthesizing complex information. Reflect on which professional communication skills are the most essential complements to your classroom skills and knowledge. Craft ways to improve those most essential skills. Reflect on when to ask for help and when not to. Through hands-on projects, learn about adaptability in the workplace and deciphering professional expectations.
  • BASE 2104 - BCOR Applied Semester Experience
    Primary Instructor - Spring 2020 / Spring 2021
    Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses.
  • MBAX 6350 - Digital Marketing
    Primary Instructor - Spring 2018 / Fall 2018
    Covers a variety of ways an organization uses online presence to support its goals. The main approaches covered are search engine optimization (SEO); online advertising, especially search ads (also called search engine marketing, SEM); and social media. SEO is setting up your website so that the right people can find you. Emphasis placed on selecting keywords and tracking responses to changes to a website. SEM refers to paid ("sponsored") ads on search engines. We will focus on AdWords.

Background

International Activities

geographic focus

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