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Publications in VIVO

Saleh, Sid Hanna Instructor


Research Areas research areas


research overview

  • I examine how individuals collaborate to develop novel ideas and creative solutions that are compatible with constraints imposed by complex problems and stakeholders. I conducted over a hundred conjoint analysis studies for innovation-seeking high-tech organizations including Apple, Best Buy, CEA, IBM, Motorola, Philips Medical and others.


  • collaborative creativity, conjoint analysis


International Activities

global connections related to teaching and scholarly work (in recent years)