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Bumbaca, Rico Assistant Professor

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Research

research overview

  • Rico’s research interests are in the development and application of big data methods in marketing with a focus on Bayesian hierarchical models, target marketing, loyalty programs, distributed Markov chain Monte Carlo methods, nonparametric methods, structural econometrics, and scientific visualization.

keywords

  • Big data methods, Bayesian hierarchical models, target marketing, loyalty programs, distributed Markov chain Monte Carlo methods, nonparametric methods, structural econometrics, and scientific visualization

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