MKTG 3350 - Marketing Research and Analytics uri icon

Overview

description

  • Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .

instructor(s)

  • Bumbaca, Rico  
    Primary Instructor - Fall 2018 / Fall 2019 / Fall 2020
  • Fernbach, Philip M  
    Primary Instructor - Spring 2018 / Spring 2019
  • Koc, Tuba  
    Primary Instructor - Fall 2018 / Fall 2019 / Spring 2020 / Fall 2020
  • Lynch, John G.  
    Primary Instructor - Spring 2021