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Kwaramba, Marcia Scholar In Residence


Research Areas research areas


research overview

  • My primary research interest is studying the market behaviors of smallholder farmer entrepreneurs. I am particularly interested in understanding: (1) the entrepreneurial undertakings by small farmers living in poverty, (2) the evolution of a series of complex marketing exchange decisions that small farmers make within the context of marketing systems and (3) how social networks are instrumental for entrepreneurs in developing economies to tap into local markets and resources. My research work till date aims at providing a theoretical understanding of smallholder farmer market participation and test its implications empirically. My research projects have investigated smallholder market participation, marketing systems, marketplace literacy and social capital. I am also passionate about fostering learning about subsistence marketplaces as well as the potential contributions of business to sustainable development and social impact in developing countries.


  • market access, market literacy, social capital, market participation, smallholder agriculture


courses taught

  • BCOR 1015 - The World of Business
    Primary Instructor - Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020
    Provides an overview of the nature business in a global economy. In addition to exploring the economic, governmental, social and environmental context in which businesses operate, students will discover how business creates value and takes advantage of opportunities and challenges. Using examples, cases and projects, students will learn about the business functions in an integrated format. Weekly discussion of current events will focus on entrepreneurship, ethics, international business, business and society, and other topics.


International Activities