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Publications in VIVO

Kwaramba, Marcia



Research Areas research areas


research overview

  • My research program centers on examining how consumers and producers located in subsistence marketplaces– go about participating in markets in a sustained and meaningful manner against all odds. The common thread running through my research activities is a unique interest in marketing and entrepreneurship in resource constrained markets (i.e. subsistence marketplaces). I employ a bottom-up analysis to research at the intersection of poverty and marketplaces. My core interests are: (i) agricultural marketing systems – the evolution of a series of complex marketing exchange decisions that small farmers make within the context of marketing systems, (ii) subsistence entrepreneurship – the market behaviour of entrepreneurs in contexts of human poverty, iii) financial inclusion and financial access – the implications of inadequate access to finance and financial systems to SME entrepreneurship and (iv) digital technology & innovation in marketing systems.


  • market access, market literacy, social capital, market participation, smallholder agriculture, financial inclusion, mobile financial services, frugal innovation systems



courses taught

  • BADM 1260 - First-Year Global Experience
    Primary Instructor - Spring 2023 / Spring 2024
    In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
  • BCOR 1015 - The World of Business
    Primary Instructor - Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Summer 2021 / Fall 2021 / Spring 2022 / Spring 2023 / Fall 2023 / Spring 2024
    Provides an overview of the nature business in a global economy. In addition to exploring the economic, governmental, social and environmental context in which businesses operate, students will discover how business creates value and takes advantage of opportunities and challenges. Using examples, cases and projects, students will learn about the business functions in an integrated format. Weekly discussion of current events will focus on entrepreneurship, ethics, international business, business and society, and other topics.
  • MBAX 6140 - Social Entrepreneurship in Emerging Markets
    Primary Instructor - Spring 2024
    Social entrepreneurs adopt business approaches to solving global, social and environmental problems that have not been effectively addressed by government, business or traditional nonprofits. The course provides a framework for student teams to assist social entrepreneurs in developing countries, helping them achieve their social mission while operating sustainably and with measurable impact. Recommended prerequisite: MBAX 6170.


International Activities

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