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  • Contact Info

Kwaramba, Marcia

Scholar In Residence


Research Areas research areas


research overview

  • My research program centers on examining how consumers and producers located in subsistence marketplaces– go about participating in markets in a sustained and meaningful manner against all odds. The common thread running through my research activities is a unique interest in marketing and entrepreneurship in resource constrained markets (i.e. subsistence marketplaces). I employ a bottom-up analysis to research at the intersection of poverty and marketplaces. My core interests are: (i) agricultural marketing systems – the evolution of a series of complex marketing exchange decisions that small farmers make within the context of marketing systems, (ii) subsistence entrepreneurship – the market behaviour of entrepreneurs in contexts of human poverty, iii) financial inclusion and financial access – the implications of inadequate access to finance and financial systems to SME entrepreneurship and (iv) digital technology & innovation in marketing systems.


  • market access, market literacy, social capital, market participation, smallholder agriculture, financial inclusion, mobile financial services


courses taught

  • BCOR 1015 - The World of Business
    Primary Instructor - Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Summer 2021 / Fall 2021 / Spring 2022
    Provides an overview of the nature business in a global economy. In addition to exploring the economic, governmental, social and environmental context in which businesses operate, students will discover how business creates value and takes advantage of opportunities and challenges. Using examples, cases and projects, students will learn about the business functions in an integrated format. Weekly discussion of current events will focus on entrepreneurship, ethics, international business, business and society, and other topics.


International Activities

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