My primary research interest is studying the market behaviors of smallholder farmer entrepreneurs. I am particularly interested in understanding: (1) the entrepreneurial undertakings by small farmers living in poverty, (2) the evolution of a series of complex marketing exchange decisions that small farmers make within the context of marketing systems and (3) how social networks are instrumental for entrepreneurs in developing economies to tap into local markets and resources. My research work till date aims at providing a theoretical understanding of smallholder farmer market participation and test its implications empirically. My research projects have investigated smallholder market participation, marketing systems, marketplace literacy and social capital. I am also passionate about fostering learning about subsistence marketplaces as well as the potential contributions of business to sustainable development and social impact in developing countries.
market access, market literacy, social capital, market participation, smallholder agriculture