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Yang, Mu-Jeung

Assistant Professor

Positions

Research Areas research areas

Research

research overview

  • I conduct empirical work about how startups and VCs create and evaluate game-changing innovations and how ventures as well as corporations make strategic decisions. Some of my recent work also evaluates the potential of AI (“Generative” as well as “Industrial”) for making and implementing strategy. In my work, I utilize novel survey design, field experiments, natural experiments and structural models.

keywords

  • Business strategy, Theory-Based and Scientific Entrepreneurship, Strategy process

Publications

Background

International Activities

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