Provides students with a set of critical thinking skills and theoretical tools to enhance students' abilities at strategic and entrepreneurial thinking. We examine the following topics: (1) What is Strategy and Entrepreneurship, (2) External Analysis and Porter's 5 Forces, (3) Internal Analysis and the Resource Based View, (4) SWOT Analysis, (5) Differentiation, Cost Leadership, and Blue Ocean Strategy. Credit not granted for this course and BASE 2101.
instructor(s)
Chari, Mukund
Primary Instructor
- Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023
Laszlo, Karen G
Primary Instructor
- Spring 2024 / Fall 2024
Livengood, R. Scott
Primary Instructor
- Summer 2023 / Spring 2024 / Summer 2024
