Motivations for social networking site adoption Chapter uri icon



  • "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to ...

publication date

  • July 31, 2010

Full Author List

  • Gangadharbatla H

book title

  • Handbook of Research on Digital Media and Advertising: User Generated Content Consumption User Generated Content Consumption

Other Profiles

International Standard Book Number (ISBN) 13

  • 9781605667935