Impact of self-efficacy on e-Service brands Chapter uri icon

Overview

abstract

  • "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.

publication date

  • January 1, 2009

Full Author List

  • Daughtery T; Gangadharbatla H; Eastin M

book title

  • Contemporary Research in E-branding

Other Profiles

International Standard Book Number (ISBN) 13

  • 9781599048130