e-CRM: Understanding internet confidence and implications for customer relationship management Chapter uri icon



  • "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

publication date

  • January 1, 2005

Date in CU Experts

  • March 12, 2015 9:45 AM

Full Author List

  • Daugherty T; Eastin M; Gangadharbatla H

Full Editor List

  • Clarke I; Flaherty T

author count

  • 3

Other Profiles

International Standard Book Number (ISBN) 10

  • 1591403219

International Standard Book Number (ISBN) 13

  • 9781591403210