e-CRM: Understanding internet confidence and implications for customer relationship management Chapter uri icon

Overview

abstract

  • "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

publication date

  • January 1, 2005

Full Author List

  • Daugherty T; Eastin M; Gangadharbatla H

book title

  • Advances in Electronic Marketing

Other Profiles

International Standard Book Number (ISBN) 13

  • 9781591403210