Blogging the brand: Meaning transfer and the case of Weight Watchers' online community Journal Article uri icon

Overview

publication date

  • July 1, 2016

Date in CU Experts

  • November 29, 2016 8:44 AM

Full Author List

  • Willis E; Wang Y

author count

  • 2

citation count

  • 7

Other Profiles

International Standard Serial Number (ISSN)

  • 1350-231X

Electronic International Standard Serial Number (EISSN)

  • 1479-1803

Additional Document Info

start page

  • 457

end page

  • 471

volume

  • 23

issue

  • 4