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Publications in VIVO

Willis, Erin Assistant Professor


Research Areas research areas


research overview

  • Dr. Willis's research is an intersect between mass communication and public health. She examines how people with chronic disease use online health communities to exchange content related to self-management behaviors and how that affects behavior. Additionally, Dr. Willis examines pharmaceutical company advertising and marketing strategies and how social media is now being employed to influence consumers' preferences regarding prescription medications.


  • computer-mediated communication, chronic disease self-management behaviors, online health communities, direct-to-consumer advertising, pharmaceutical companies' marketing strategies, engagement in online content


selected publications


courses taught


International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles