placeholder image
  • Contact Info
Publications in VIVO
 

Willis, Erin Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. Willis's research is an intersect between mass communication and public health. She examines how people with chronic disease use online health communities to exchange content related to self-management behaviors and how that affects behavior. Additionally, Dr. Willis examines pharmaceutical company advertising and marketing strategies and how social media is now being employed to influence consumers' preferences regarding prescription medications.

keywords

  • computer-mediated communication, chronic disease self-management behaviors, online health communities, direct-to-consumer advertising, pharmaceutical companies' marketing strategies, engagement in online content

Publications

selected publications

Teaching

courses taught

  • APRD 1002 - Introduction to Branding
    Primary Instructor - Spring 2018 / Spring 2019
    Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
  • APRD 1003 - Principles of Strategic Communication
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021
    Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
  • APRD 2002 - Principles of Public Relations
    Primary Instructor - Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019
    Overview of public relations practice and theory including history, media channels and relations, legal and ethical concerns, international and diverse perspectives, and career options. Cannot be taken concurrently with APRD 2000 or APRD 2003.
  • APRD 3003 - Strategic Communication Research Methods
    Primary Instructor - Summer 2018
    Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
  • APRD 3105 - Public Relations Strategy and Implementation
    Primary Instructor - Summer 2020 / Summer 2021
    Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.
  • APRD 4873 - Special Topics
    Primary Instructor - Fall 2020
    Special Topics.
  • APRD 4931 - Internship
    Primary Instructor - Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Summer 2020 / Fall 2020 / Spring 2021 / Summer 2021 / Fall 2021
    Internship course.
  • APRD 7004 - Doctoral Professionalization Seminar
    Primary Instructor - Spring 2019
    Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as JRNL 7004.
  • CMCI 1000 - Special Introductory Topics in CMCI
    Primary Instructor - Spring 2021
    Investigates special introductory topics in media, communication and information. May be repeated up to 6 total credit hours on different topics.
  • COMR 1000 - Communication and Community
    Primary Instructor - Fall 2018 / Fall 2019
    Introduction to how communication builds community by creating and sharing meaning. Examination of communication practices at the interpersonal level (friends and family), the group level (teams, classrooms and organizations) and the societal level (citizenship, social change, mass media). May be repeated up to 2 total credit hours.
  • FYSM 1100 - First Year Interest Group Seminar
    Primary Instructor - Fall 2019
    Creates a First Year Interest Group by linking a small first-year seminar with an existing introductory course on a related topic. Each seminar section will be linked to a different course and students in that FYSM 1100 section must be registered for that course. There will be a different co-requisite course for each seminar section.
  • JRNL 7004 - Doctoral Professionalization Seminar
    Primary Instructor - Spring 2019
    Introduces you to the university and gives you a chance to think out loud about what your academic future might look like. The course is designed to be responsive to your needs regarding your career, getting a job, getting tenure and teaching. In short, the course prepares you for a career in academia. Same as APRD 7004.

Background

International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles