Direct-to-consumer advertising and the role of hope Journal Article

Overview

CU Boulder Authors

• Willis, Erin

publication date

• February 1, 2015

has restriction

• closed

Date in CU Experts

• November 29, 2016 8:46 AM

Full Author List

• Delbaere M; Willis E

author count

• 2

published in

• Journal of Medical Marketing  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 1745-7904

Electronic International Standard Serial Number (EISSN)

• 1745-7912

Digital Object Identifier (DOI)

• https://doi.org/10.1177/1745790416640369

Additional Document Info

start page

• 26

end page

• 38

volume

• 15

issue

• 1-2