Star Wars: Response to Simonson, Winer/Fader, and Kozinets
Journal Article
Overview
publication date
- April 1, 2016
Full Author List
- De Langhe B; Fernbach PM; Lichtenstein DR
published in
- Journal of Consumer Research Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 850
end page
- 857
volume
- 42
issue
- 6