Star Wars: Response to Simonson, Winer/Fader, and Kozinets Journal Article

Overview

CU Boulder Authors

• Fernbach, Philip M
• Lichtenstein, Donald

publication date

• April 1, 2016

Full Author List

• De Langhe B; Fernbach PM; Lichtenstein DR

published in

• Journal of Consumer Research  Journal

Other Profiles

Digital Object Identifier (DOI)

• 10.1093/jcr/ucw007

Additional Document Info

start page

• 850

end page

• 857

volume

• 42

issue

• 6