Journal of Consumer Research Journal

Research

keywords

• 1505 Marketing, 1506 Tourism, 1701 Psychology

Other

publication venue for

• Beliefs about Whether Spending Implies Wealth 2021
• Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories 2021
• In Times of Trouble: A Framework for Understanding Consumers' Responses to Threats 2020
• Love, Lies, and Money: Financial Infidelity in Romantic Relationships 2020
• On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes 2019
• Humor, Comedy, and Consumer Behavior 2018
• How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being 2018
• Our Vision for the Journal of Consumer Research: It's All about the Consumer 2018
• Conceptualizing Consciousness in Consumer Research 2017
• The Case for Considering Consciousness Second: Response to Baumeister et al.; Plassmann and Mormann; and Sweldens, Tuk, and Hutter 2017
• Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings 2016
• Star Wars: Response to Simonson, Winer/Fader, and Kozinets 2016
• On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase 2015
• Humorous Complaining 2015
• Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience 2015
• Squeezed: Coping with Constraint through Efficiency and Prioritization 2015
• The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back 2015
• What Makes Things Cool? How Autonomy Influences Perceived Coolness 2014
• Strengthening the Influence of Advertised Reference Prices through Information Priming 2014
• The Distinct Affective Consequences of Psychological Distance and Construal Level 2014
• Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference 2013
• Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice 2012
• The Effect of Ordering Decisions by Choice-Set Size on Consumer Search 2012
• From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing 2012
• Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior 2011
• Differentiating the ‘I’in ‘In-Group’: How Identity-Signaling and Uniqueness Motives Combine to Drive Consumer Choice 2011
• Differentiating the ‘I’in ‘In-Group’: How Identity-Signaling and Uniqueness Motives Combine to Drive Consumer Choice 2011
• Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis 2010
• A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money 2010
• Accessibility-diagnosticity and the multiple pathway anchoring and adjustment model 2006
• Goal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasion 2004
• Travel configuration on consumer trip-chained store choice 2004
• Brand familiarity and advertising repetition effects 2003
• The Limits of Fungibility: Relational Schemata and the Value of Things 2003
• Smart agents: When lower search costs for quality information increase price sensitivity 2003
• Prior knowledge and complacency in new product learning 2002
• The moderating effect of perceived risk on consumers' evaluations of product incongruity: Preference for the norm 2001
• Unobserved heterogeneity as an alternative explanation for "reversal" effects in behavioral research 2000
• Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent 2000
• A range theory account of price perception 1999
• Assessing the domain specificity of deal proneness: A field study 1995
• A BAYESIAN-ANALYSIS OF THE INFORMATION VALUE OF MANIPULATION AND CONFOUNDING CHECKS IN THEORY TESTS 1995
• COMMUNICATION EFFECTS OF ADVERTISING VERSUS DIRECT EXPERIENCE WHEN BOTH SEARCH AND EXPERIENCE ATTRIBUTES ARE PRESENT 1995
• TOWARD A RECONCILIATION OF MARKET POWER AND INFORMATION THEORIES OF ADVERTISING EFFECTS ON PRICE ELASTICITY 1995
• TRAIT ASPECTS OF VANITY - MEASUREMENTS AND RELEVANCE TO CONSUMER-BEHAVIOR 1995
• CAPTURING AND CREATING PUBLIC-OPINION IN SURVEY-RESEARCH 1993
• HYPOTHESIZED AND CONFOUNDED EXPLANATIONS IN THEORY TESTS - A BAYESIAN-ANALYSIS 1992
• CONTRAST EFFECTS IN CONSUMER JUDGMENTS - CHANGES IN MENTAL REPRESENTATIONS OR IN THE ANCHORING OF RATING-SCALES 1991
• THE EFFECT OF SEMANTIC CUES ON CONSUMER PERCEPTIONS OF REFERENCE PRICE ADS 1991
• INFERENCE EFFECTS WITHOUT INFERENCE MAKING - EFFECTS OF MISSING INFORMATION ON DISCOUNTING AND USE OF PRESENTED INFORMATION 1991
• CONTEXTUAL INFLUENCES ON PERCEPTIONS OF MERCHANT-SUPPLIED REFERENCE PRICES 1989
• CHOICES FROM SETS INCLUDING REMEMBERED BRANDS - USE OF RECALLED ATTRIBUTES AND PRIOR OVERALL EVALUATIONS 1988
• CORRELATES OF PRICE ACCEPTABILITY 1988
• Measurement and Structure of Kelley's Covariance Theory 1986
• CONTEXT EFFECTS ON JUDGMENT UNDER UNCERTAINTY 1984
• THE ROLE OF EXTERNAL VALIDITY IN THEORETICAL RESEARCH 1983
• MEMORY AND ATTENTIONAL FACTORS IN CONSUMER CHOICE - CONCEPTS AND RESEARCH METHODS 1982
• ON THE EXTERNAL VALIDITY OF EXPERIMENTS IN CONSUMER RESEARCH 1982