As Seen on TV: How the Pitch Depicts the Advertising Creative Process
Journal Article
Overview
publication date
- November 1, 2015
Full Author List
- Schauster E; Ferrucci P; Sharkey K
published in
- Journal of Advertising Education Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 18
end page
- 29
volume
- 19
issue
- 2