As Seen on TV: How the Pitch Depicts the Advertising Creative Process Journal Article uri icon



  • This study examines the depiction of the creative process in AMC's The Pitch. Using textual analysis, three themes emerged: 1) competition is necessary to succeed in advertising; 2) creative ideas come with experience; and 3) the advertising creative process is a hierarchical autocracy These themes are explained, and, through the lens of cultivation theory, researchers discuss how this depiction of the creative process could positively and negatively impact students of advertising when used as a resource in undergraduate advertising curricula.

publication date

  • November 1, 2015

has restriction

  • closed

Date in CU Experts

  • January 4, 2017 11:24 AM

Full Author List

  • Schauster E; Ferrucci P; Sharkey K

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 1098-0482

Electronic International Standard Serial Number (EISSN)

  • 2516-1873

Additional Document Info

start page

  • 18

end page

  • 29


  • 19


  • 2