When does humorous marketing communications hurt brand attitudes?
Journal Article
Overview
publication date
- January 1, 2016
Date in CU Experts
- January 16, 2017 11:59 AM
Full Author List
- MCGRAW AP; Warren C
author count
- 2
published in
- Journal of Marketing Behavior Journal
Additional Document Info
start page
- 39
end page
- 67
volume
- 2