• Contact Info
Publications in VIVO
 

McGraw, Peter Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. McGraw’s research focuses on the emotional causes and consequences of judgment and choice with implications for consumer behavior and public policy. Since 2008, McGraw has been focused on investigating the antecedents and consequences of humor. More recently, he has started research on the production and consumption of entertainment.

keywords

  • Consumer psychology, Judgment and decision making, Behavioral economics, Emotion, Affect, Mood, Humor, Entertainment, Consumption

Publications

selected publications

Background

International Activities

Other Profiles