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McGraw, Peter Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. McGraw’s research focuses on the emotional causes and consequences of judgment and choice with implications for consumer behavior and public policy. Since 2008, McGraw has been focused on investigating the antecedents and consequences of humor. More recently, he has started research on the production and consumption of entertainment.

keywords

  • Consumer psychology, Judgment and decision making, Behavioral economics, Emotion, Affect, Mood, Humor, Entertainment, Consumption

Publications

selected publications

Teaching

courses taught

  • MKTG 4900 Independent Study (Spring 2019)
  • MKTG 7815 Doctoral Seminar: Consumer and Managerial Decision Making in Marketing (Spring 2019)
  • MKTG 8990 Doctoral Thesis (Spring 2019)
  • PSYC 4011 Senior Thesis (Spring 2019)
  • PSYC 4841 Independent Study (Upper Division) (Spring 2019)
  • MBAC 6090 Marketing Management (Fall 2018)
  • MBAX 6963 Ind Study Marketing (Fall 2018)
  • MKTG 8990 Doctoral Thesis (Fall 2018)
  • PSYC 4841 Independent Study (Upper Division) (Fall 2018)
  • MKTG 4900 Independent Study (Spring 2018)
  • MKTG 8990 Doctoral Thesis (Spring 2018)
  • PSYC 4011 Senior Thesis (Spring 2018)
  • PSYC 4841 Independent Study (Upper Division) (Spring 2018)

Background

International Activities

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