Anticipated Emotions as Guides to Choice Journal Article uri icon



  • When making decisions, people often anticipate the emotions they might experience as a result of the outcomes of their choices. In the process, they simulate what life would be like with one outcome or another. We examine the anticipated and actual pleasure of outcomes and their relation to choices people make in laboratory studies and real-world studies. We offer a theory of anticipated pleasure that explains why the same outcome can lead to a wide range of emotional experiences. Finally, we show how anticipated pleasure relates to risky choice within the framework of subjective expected pleasure theory.

publication date

  • December 1, 2001

has restriction

  • closed

Date in CU Experts

  • January 16, 2017 12:06 PM

Full Author List

  • Mellers BA; McGraw AP

author count

  • 2

Other Profiles

International Standard Serial Number (ISSN)

  • 0963-7214

Electronic International Standard Serial Number (EISSN)

  • 1467-8721

Additional Document Info

start page

  • 210

end page

  • 214


  • 10


  • 6