Streaming Television: Anytime, Anywhere Chapter uri icon

Overview

abstract

  • This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. * Provides easy-to-read, accessible insights from both ...

publication date

  • September 19, 2016

Full Author List

  • LOGAN K

book title

  • The New Advertising [2 Volumes] Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

Other Profiles

International Standard Book Number (ISBN) 13

  • 9781440833427

Additional Document Info

start page

  • 237

end page

  • 259

volume

  • 1