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Logan, Kelty Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. Logan's research is focused on the challenges of the emerging digital media environment. In particular, she researches the changing patterns of media usage resulting from digital technology; compares the media effects attributable to legacy and new media; compares attitudes towards advertising across media; and assesses the implications for the advertising industry. Her early research utilized reliable measures developed specifically for television and adapted for the measurement of online vehicles such as online television and Facebook. Because these scales did not account for the effects of interactivity, she has also explored the development of new metrics to compare and contrast digital platforms and traditional, mass media.

keywords

  • online streaming television, social media, new media, media effects

Publications

selected publications

Teaching

courses taught

  • APRD 1002 Introduction to Branding (Spring 2019)
  • APRD 3003 Strategic Communication Research Methods (Spring 2019)
  • APRD 4841 Undergraduate Independent Study (Spring 2019)
  • APRD 1002 Introduction to Branding (Fall 2018)
  • APRD 3003 Strategic Communication Research Methods (Fall 2018)
  • APRD 4841 Undergraduate Independent Study (Fall 2018)
  • APRD 4931 Internship (Fall 2018)
  • APRD 5841 Graduate Independent Study (Fall 2018)
  • APRD 5851 Graduate Professional Project (Fall 2018)
  • APRD 5931 Internship (Fall 2018)
  • APRD 6940 Master's Degree Candidate (Fall 2018)
  • APRD 6951 Master's Thesis (Fall 2018)
  • APRD 4931 Internship (Summer 2018)

Background

International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles