Dr. Logan's research is focused on the challenges of the emerging digital media environment. In particular, she researches the changing patterns of media usage resulting from digital technology; compares the media effects attributable to legacy and new media; compares attitudes towards advertising across media; and assesses the implications for the advertising industry. Her early research utilized reliable measures developed specifically for television and adapted for the measurement of online vehicles such as online television and Facebook. Because these scales did not account for the effects of interactivity, she has also explored the development of new metrics to compare and contrast digital platforms and traditional, mass media.
online streaming television, social media, new media, media effects
APRD 1002 - Introduction to Branding
Fall 2018 / Spring 2019
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
APRD 1003 - Principles of Strategic Communication
Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
APRD 3003 - Strategic Communication Research Methods
Fall 2018 / Spring 2019 / Fall 2019
Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.