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Logan, Kelty Associate Professor

Positions

Research Areas research areas

Research

research overview

  • Dr. Logan's research is focused on the challenges of the new media environment. In particular, she researches the changing patterns of media usage resulting from digital technology; compares the media effects attributable to new and old media; compares attitudes towards advertising across media; and assesses the implications for the advertising industry. Her early research utilized reliable measures developed specifically for television and adapted for the measurement of online vehicles such as online television and Facebook. Because these scales did not account for the effects of interactivity, she has also explored the development of new metrics to compare and contrast digital platforms and traditional, mass media.

keywords

  • online streaming television, social media, new media, media effects

Publications

selected publications

Background

International Activities

global connections related to teaching and scholarly work (in recent years)

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